6 Traits You Need to Become a Successful Salon Owner
While being a stylist at someone else’s salon has its perks, nothing compares to owning your own business. Taking this entrepreneurial plunge allows you to create your brand and run it as you see fit while continuing to expand your expertise. Becoming an owner, however, also means you take on all of the responsibility and risk—and that can be intimidating. Fortunately, we know exactly what it takes to thrive as a salon owner. Here are the top six things you’ll need to successfully run your own professional salon.
1. A solid vision
All successful businesses have one thing in common, a clear and defined vision. Before starting your business, ask yourself, “What does my success look like?” Do you see piles of money? Or hundreds of satisfied clients? Both? Whatever it is, you need a plan to achieve these goals. Our advice? Create your business’ map to success and stick to it. While it may seem wise to change your course of action in the face of any potential adversity, it’s best to stick to your devised plan and be patient. Most importantly, lay out your salon’s long-term goals and celebrate the small wins that happen along the way.
2. Self-promotion skills
So you have your business up and running… now you need customers. In today’s world, the best (and most cost-efficient) way to bring in clientele is through word of mouth and social media.
Spread the word about your business and your passion through self-promotion. It can be as simple as having a conversation about your services with a stranger at a coffee shop. You can also hand out business cards to friends and family so they can then share with their inner circles. Now it’s time to turn to social media. Post attention-grabbing content, like a classic “before and after” picture, then add some trending hashtags to the caption. You can also make booking appointments and contacting your business easy for potential customers by utilizing tools like “book now” buttons.
3. Organization skills
There’s no denying it: Staying organized is crucial when it comes to owning and operating a salon. From managing records and bills to scheduling clients and arranging products, your level of organization can be the difference between success and failure.
Ways to stay organized include:
- Label and color-code products
- Store files alphabetically
- Use shelving units and storage bins
- Invest in scheduling apps (versus a traditional scheduling book)
- Utilize supply and tool organizers at each stylist’s station
On top of allowing you to prioritize tasks, these methods will help you get more done in less time by cutting out clutter and uncertainty.
4. Task delegation
As a business owner, you’ll have your hands full, and while relinquishing some of your control can feel overwhelming, it must be done in order to have a thriving business. The art of task delegation can save you time and headache. However, it only works by having a team of people you can trust. When the time comes to build out your staff, find people with various strengths and skills, then involve them in the workings of your business. In doing so, your salon team will feel empowered and put forth more effort to complete their assigned tasks. If the jobs are not completed in the way you’d like them to be, coach your staff instead of commanding them to ensure future satisfaction.
5. Open communication
Being a successful salon owner requires several skills, including strong communication skills. To effectively manage your staff and create a functional work environment, you should set clear communication standards. Set up regular team meetings to keep everyone connected and informed. When enforcing new changes in operations, explain to your team how you came to your decision so they can gain your perspective. It’s equally important to keep your clients informed. If you plan on increasing prices, notify people before implementing the change.
Perhaps the most significant trait of a successful salon owner is passion. Along with your experience, passion is needed in every part of your business. It will be the thing that keeps you going, even on the worst days. Passion will be what drives you to achieve your goals. Without it, your salon will suffer.
If you have a passion for styling hair, makeup, or nails, and dream of opening your own salon, it may be time to start your career with us! As a cosmetologist or nail technician, we offer monthly courses taught by licensed professionals, so you can gain the knowledge and experience through in-class instruction and real-world opportunities.